Demographics is the study of lifestyles, habits, attitudes,
beliefs, and value systems of individuals.
True
False
QUESTION 2
Service bureaus provide data processing, data mining,
outsourcing, on-line analytical processing (OLAP), and other
services to support the interchange of lists and database
information within the direct marketing industry.
True
False
QUESTION 3
List brokers act as intermediaries who bring list users and list
owners together.
True
False
QUESTION 4
The old saying “birds of a feather flock together,” explains why
ZIP code areas constitute market segments.
True
False
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