Friday 15 November 2019

_ are the people a consumer turns to for reinforcement of a decision. A. Decision groups

__ are the people a consumer turns to for reinforcement of a decision.

A. Decision groups

B. Response groups

C. Loyalty groups

D. Reference groups
  _____ are lists of an organization’s own customers, active as well as inactive.

A. Response List

B. Compiled List

C. House List

D. Company List

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