LCH is a leading electronics company that produces and market its own brand of desktop

LCH is a leading electronics company that produces and market its own brand of desktop and laptop conputers, for both individual consumers and business. During the planning process, LCH conducts a ________, which profiles all interactions customers in the target matket may have LCH, its computers and its services.

a. sales promotion

b.brand association

c. brand contact

d. response hierarchy model

e. communication audit