Monday, 17 February 2020

Tim, having just completed his MBA, is also closely reviewing his pricing and has decided to

Tim, having just completed his MBA, is also closely reviewing his pricing and has decided to calculate the cost of his famous “Heart Attack” burger, that features a half-pound of freshly ground beef, two slices of cheese, three strips of bacon and a fried egg, plus all the fixings. The price is $8.00. Here is the detailed cost information:
· Beef: $3.50 per pound
· Cheese: $0.08 per slice
· Bacon: $0.04 per strip
· Egg: $0.90 per dozen
· Bun: $0.20 per bun
· Average other add-ons: $0.30 per burger (includes special sauce, lettuces, onions, etc.)
Using the above information, please calculate the following:
  • Total cost per burger: _______
  • CM per burger: _____
  • CM %: _________
32) please explain how Tim should use this information and what changes he should make, if any, for the pricing and promotion of his Heart Attack burger.

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